Growth Mate KPI Dashboard

Live ledger + missing-KPI tracker

163 ledger rows·171 expected rows·last computed 2026-08-24T21:30:00Z

Month

2026-08

Entities tracked

155

Pending

Missing

OKPENDING — not due yet, not a failureMISSING — expected, no row, has an owner

AGrain A

152 rows

Entity	KPI	Status	Value	Confidence	Note
bti-8ss	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	37 count	partial	weeks 1-3 of 4 (month in progress); 3 week(s) logged; some cells blank — counted as unknown, not zero
	A6 · Creative Qty Launched	OK	19 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	2 score	draft	proposed Y (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
erinne-full-circle	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	0 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A6 · Creative Qty Launched	OK	0 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	2 score	draft	proposed Y (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
hea	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	73 count	partial	weeks 1-3 of 4 (month in progress); 3 week(s) logged; some cells blank — counted as unknown, not zero
	A6 · Creative Qty Launched	OK	61 count	partial	weeks 1-3 of 4 (month in progress); 3 week(s) logged; some cells blank — counted as unknown, not zero
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	3 score	draft	proposed G (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
holy-health	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	9 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A6 · Creative Qty Launched	OK	8 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	2 score	draft	proposed Y (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
jake-setterlun	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	15 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A6 · Creative Qty Launched	OK	0 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	2 score	draft	proposed Y (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
jane-mukami	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	0 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A6 · Creative Qty Launched	OK	0 count	partial	weeks 1-3 of 4 (month in progress); 3 week(s) logged; some cells blank — counted as unknown, not zero
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	3 score	draft	proposed G (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
janela-bay	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	— count	—	client has no row in the Weekly Creatives KPI sheet at all — owner Malena
	A6 · Creative Qty Launched	OK	— count	—	client has no row in the Weekly Creatives KPI sheet at all — owner Malena
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	3 score	draft	proposed G (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
jennifer-speciale	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	0 count	partial	weeks 1-3 of 4 (month in progress); 1 week(s) logged
	A6 · Creative Qty Launched	OK	0 count	partial	weeks 1-3 of 4 (month in progress); 1 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	1 score	draft	proposed R (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
jo-stone	A1 · TTFV	PENDING	— days	measured	started 2026-08-24; no First Value Date yet. Not overdue until 31d after start.
	A2 · TTFV Variance	PENDING	— days	measured	follows A1
	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	0 count	partial	weeks 1-3 of 4 (month in progress); 1 week(s) logged
	A6 · Creative Qty Launched	OK	0 count	partial	weeks 1-3 of 4 (month in progress); 1 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	3 score	draft	proposed G (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
kute-blackson	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	10 count	partial	weeks 1-3 of 4 (month in progress); 3 week(s) logged; some cells blank — counted as unknown, not zero
	A6 · Creative Qty Launched	OK	10 count	partial	weeks 1-3 of 4 (month in progress); 3 week(s) logged; some cells blank — counted as unknown, not zero
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	— flag	draft	roster lifecycle says `paused` but Score Cards shows live spend and leads — account owner must resolve before this can be scored
legion	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	29 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A6 · Creative Qty Launched	OK	0 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	1 score	draft	proposed R (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
mindstrong	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	17 count	partial	weeks 1-3 of 4 (month in progress); 3 week(s) logged; some cells blank — counted as unknown, not zero
	A6 · Creative Qty Launched	OK	17 count	partial	weeks 1-3 of 4 (month in progress); 3 week(s) logged; some cells blank — counted as unknown, not zero
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	1 score	draft	proposed R (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
nicisfit	A1 · TTFV	PENDING	— days	measured	started 2026-08-17; no First Value Date yet. Not overdue until 31d after start.
	A2 · TTFV Variance	PENDING	— days	measured	follows A1
	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	0 count	partial	weeks 1-3 of 4 (month in progress); 1 week(s) logged
	A6 · Creative Qty Launched	OK	0 count	partial	weeks 1-3 of 4 (month in progress); 1 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	3 score	draft	proposed G (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
ownit	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	8 count	partial	weeks 1-3 of 4 (month in progress); 3 week(s) logged; some cells blank — counted as unknown, not zero
	A6 · Creative Qty Launched	OK	12 count	partial	weeks 1-3 of 4 (month in progress); 3 week(s) logged; some cells blank — counted as unknown, not zero
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	2 score	draft	proposed Y (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
project-transform-x	A1 · TTFV	PENDING	— days	measured	started 2026-08-17; no First Value Date yet. Not overdue until 31d after start.
	A2 · TTFV Variance	PENDING	— days	measured	follows A1
	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	0 count	partial	weeks 1-3 of 4 (month in progress); 1 week(s) logged
	A6 · Creative Qty Launched	OK	0 count	partial	weeks 1-3 of 4 (month in progress); 1 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	3 score	draft	proposed G (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
rachel-woods	A1 · TTFV	OK	37 days	measured
	A2 · TTFV Variance	OK	6 days	measured	vs 31d expected
	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	8 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A6 · Creative Qty Launched	OK	8 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	2 score	draft	proposed Y (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
the-remarkable-practice	A1 · TTFV	PENDING	— days	measured	started 2026-08-17; no First Value Date yet. Not overdue until 31d after start.
	A2 · TTFV Variance	PENDING	— days	measured	follows A1
	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	4 count	partial	weeks 1-3 of 4 (month in progress); 1 week(s) logged
	A6 · Creative Qty Launched	OK	0 count	partial	weeks 1-3 of 4 (month in progress); 1 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	3 score	draft	proposed G (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
trent-harrison	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	9 count	partial	weeks 1-3 of 4 (month in progress); 3 week(s) logged; some cells blank — counted as unknown, not zero
	A6 · Creative Qty Launched	OK	5 count	partial	weeks 1-3 of 4 (month in progress); 3 week(s) logged; some cells blank — counted as unknown, not zero
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	1 score	draft	proposed R (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
vfactor	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	21 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A6 · Creative Qty Launched	OK	7 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	2 score	draft	proposed Y (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.
zach-faerber	A1 · TTFV	OK	29 days	measured
	A2 · TTFV Variance	OK	-2 days	measured	vs 31d expected
	A3 · Time to Launch	OK	— days	—	needs `Launch Date` - `Client Start Date` sweep — owner Malena
	A4 · # Launches	OK	— count	—	needs `Launch Date` + `Launch Type` sweep — owner Malena
	A5 · Creative Qty Produced	OK	8 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A6 · Creative Qty Launched	OK	8 count	measured	weeks 1-3 of 4 (month in progress); 3 week(s) logged
	A7 · Turnaround Time	OK	— days	—	needs the status-history sweep: pull tasks created in the last ~180d and read each task's FIRST `approved creatives` transition, rather than filtering on current status. Exclude `TOP PERFORMERS` media-buying reports (same-day, not creative).
	A8 · On-Time Delivery Rate	OK	— pct	—	not expected until 2026-10 per manifest; never computed before
	A9 · Client Health R/Y/G	OK	2 score	draft	proposed Y (G=3/Y=2/R=1). One week of four — monthly average needs all four. Unconfirmed by the account owner.

BGrain B

6 rows

Entity	KPI	Status	Value	Confidence	Note
Custom Values	B3 · Automation Error Rate	OK	0 count	measured
Messaging Time	B3 · Automation Error Rate	OK	1 count	measured	3 incidents logged Aug 2026. Counted from the operator-confirmed classification in error-categories.md, not the sheet's raw Error Category cell — the sheet's three rows still carry pre-decision values and must be re-labelled to the canonical six.
Other	B3 · Automation Error Rate	OK	0 count	measured
Set Time	B3 · Automation Error Rate	OK	1 count	measured	3 incidents logged Aug 2026. Counted from the operator-confirmed classification in error-categories.md, not the sheet's raw Error Category cell — the sheet's three rows still carry pre-decision values and must be re-labelled to the canonical six.
SMS & Email	B3 · Automation Error Rate	OK	1 count	measured	3 incidents logged Aug 2026. Counted from the operator-confirmed classification in error-categories.md, not the sheet's raw Error Category cell — the sheet's three rows still carry pre-decision values and must be re-labelled to the canonical six.
Trigger	B3 · Automation Error Rate	OK	0 count	measured

CGrain C

5 rows

Entity	KPI	Status	Value	Confidence	Note
growthmate	C1 · Client Retention Rate	OK	—	—	not collected in this backfill — owner AE
	C2 · # of Meetings	OK	—	—	not collected in this backfill — owner AE
	C3 · Client Revenue	OK	—	—	not collected in this backfill — owner Giuseppe
	C4 · ROAS	OK	—	—	not collected in this backfill — owner Giuseppe
	C5 · % Client Success Rate (>3x ROAS)	OK	—	—	not collected in this backfill — owner Giuseppe

Missing

Nothing missing for 2026-08 — every manifest row expected by this month has a ledger entry.